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Search Engine Optimization

We can help your online presence be found!
The world of Search Engine Optimization (SEO) has changed drastically over the years.

Let’s start with reviewing what SEO really is:

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of organic results returned by a search engine.

SEO is a long game digital marketing strategy that should be continuous. It does not produce immediate results and is meant to be continuously worked on, and improved throughout the campaign. Content strategy and Social Media go hand in hand bolstering your online presence and assisting your SEO initiatives. The traffic driven to the site is largely in part due to the content created around it. Compelling, needed and question answering content is what people are searching for. They are looking for answers to their questions, and hopefully you are that answer.

There are 3 specific reasons that people use a search engine:

1. ‘Do’ Transactional Queries: I want to do something; such as buy a plane ticket or listen to a song
2. ‘Know’ Informational Queries: I need information!
3. ‘Go’ Navigation Queries: I want to go to a particular place on the internet!
The search engines’ primary responsibility is to serve relevant results to their users.

How relevant are you to your audience?

DID YOU FIND ANYTHING OF INTEREST? PLEASE FILL OUT A CONTACT FORM FOR ANY ADDITIONAL INFORMATION.

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