Ongoing Website Maintenance is necessary for Marketing Success

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Ongoing Website Maintenance is necessary for Marketing Success

Your website is an extension of your business, it is the employee that works 24/7 including holidays and weekends. The one thing that is constantly available to the world and potential customers. Most business owners tend to forget this, leaving their website to slowly age and become outdated and later cause problems. How can this be avoided? It can be avoided with ongoing website maintenance services and adaptable branding strategies. Not only can website maintenance help minimize dilemmas, but it can also be necessary for marketing success.

5 Reasons to Maintain your Website:

Stay Secured:

When using a content management system (CMS) such as WordPress, Joomla, and/or Magento eCommerce, it is excruciatingly imperative that your website undergoes consistent updates with the latest security patches and bug fixes. Hackers don’t care whether or not your website has to uphold a certain image, once they gain access to your website its fair game for them. Hackers can manipulate your content, upload malware and viruses, and retrieve viable data. A hacked site can put your business and customers at risk. Keep in mind that hackers actively seek out websites that haven’t upgraded to the most recent software because they are easier to target.

The Customer Experience/Engagement:

Your website is not only a place where your customers make transactions, it’s also where they interact with you and your brand. After creating a digital marketing strategy for your business, you will understand the importance of providing customers the right experiences based on their buyer personas. Having an easily navigable website that is user-friendly and adheres to the right personas can keep customers returning and encourage new website visitors. Undergoing regular website maintenance services and upkeep allows you to harness and utilize the fullest potential of the latest customer engagement tools and technologies.

Update Content:

When going to a website and finding that the dates are off, the posts aren’t relevant, and the footer is from 2008, you can’t help but let out sighs of disappointment. Your website visitors look at these as signs of neglect. Updating your businesses information like summer hours, special offers, special events, and other time-sensitive content can help your website become a reliable and trustworthy source of information.

Digital Marketing:

The world of digital marketing is never at a standstill. Because digital marketing relies so heavily on content and technological tools it is essential for businesses to understand that posting new and relevant content on their website positively affects their digital marketing efforts. The more often you update your website the more often the search engines will visit and boost your rankings. So make sure you create content that reflects keywords and topics you want to be ranked for and choose the right effective mediums to publish them.

Technology Changes:

Technology is constantly evolving, changes are being made on a regular basis. The developments in Google's search algorithms can alter your perfectly optimized site to drop in ranking relatively quick. Keeping your technologies up to date will help your business stay on top.

So, what’s next for you?

Get your hardest working digital employee the updates and maintenance it needs. Remember that your website is working even when you are not and having an effective website can help you achieve your business goals.

 


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