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Let's face the facts. Marketing and Advertising tactics are constantly evolving.  

From print to digital, social, and search the goal has always been communicating your brand's message.  

In this article I will define key Marketing terms as they relate to Search.  

Along the way I will share some personal experiences and provide additional resources that will take your content game to the next level!


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What Does Mobile Mean for Business?


Before we start, it would be best to clarify what exactly “mobile” means.  When we refer to mobile, we are talking about the way people are accessing the internet, purchasing goods, and consuming data through a smartphone.


"People don’t use the internet on their phone when they’re mobile - they use it everywhere" - Andreessen Horowitz

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